Many of you will know of Chase and his famous philosophy that the best camera is the one that’s with you. And you’ll probably also know that while Chase is a world famous advertising photographer, he LOVES his iPhone and uses it every day to capture hundreds of shots of virtually everything he sees!

What you might not have realised though is that he recently launched his own iPhone App “Best Camera“. This brilliant app allows you to apply, stack and create a “recipe” of effects to any iPhone pic including high/low saturation, contrast, mono, retro, cropping and framing etc. The resulting pic can then be uploaded to the Best Camera website – a real time photo wall of iPhone photos as they are created and uploaded from Best Camera apps all over the world. Or you can upload your shots to any of your social networks such as Twitter and facebook.

I’ve started using it on my iPhone and it really is fantastic! Incredibly simple to use with stunning results, and really makes the most of the iPhone’s very underwhelming 2MP camera that has no settings and only one button to press!

Here’s a great vid from Chase explaining his philosophy and app in his own words:

I covered one last week at Sydney’s Luna Park for Mitchell Communications Group – Australia’s biggest media agency. It was a great night and I’ll be posting on that soon, but at the end of an exhausting night of shooting (and partying with them!) I had the task of reviewing around 700 photos and culling them down to a final cut of around 200.

If you’re an event photographer you’ll know how time consuming, tiring and (let’s face it) monotonous this can be. But today I found an amazing alternative solution courtesy of  legendary photog Chase Jarvis. He hosted his own company’s birthday party recently in his studio, and rather than rove around with a camera to shoot his staff, clients and guests, he stuck a 32GB card in a Nikon D3, set it on timelapse and just got everyone to have fun in front of it. Genius!

In just under 5 hours the camera took an incredible 21,112 photos! That’s around 1.5 shots every second!

And the result? A 12 min timelapse video of a great party requiring no sorting, no culling, and no editing! Ok, so DSLRs are capable of shooting HD video these days and he could have just used that facility, but there’s something about timelapse videos that makes them a hell of a lot more interesting and artistic. I think it could be the way forward for capturing events! Check it out:

And read Chase Jarvis’ own blog post.